Answer:
Mission statement.
Explanation:
A company's mission statement is an essential part of business, and must be well defined and precise, as it is in the company's mission that its identity is contained, that is, who the company is and what is the purpose of its existence, for that it is recognized as an institution with well-founded objectives.
The mission will guide the business as a fundamental premise of how the company operates in the market and how employees should conduct themselves to achieve their objectives and goals.
